I train leadership teams and their people to use AI with sound judgment, and help them decide where to invest for measurable results. 10 years of experience and more than 1,700 professionals trained.
Clients
The problem
Your people are already using ChatGPT on their own, leadership wants results, and no one is sure which use cases are worth it. The outcome: scattered experiments, data risks and zero impact on the bottom line.
My approach is the opposite:
AI Training
There's no one-size-fits-all course. The final content is designed with you, around your industry, your tools and your priorities.
For: executives, leadership teams and department heads.
An executive session on what AI really changes, where the real opportunities are, and how to prioritize investment without chasing hype.
1 or 2 sessions · online or in person
For: sales, marketing, operations, HR, finance or customer service.
We start from your processes and tools, so your team is applying AI to real work from week one.
2 to 6 sessions of 2 hours · tailored to each team
For: professionals and teams who want to master the tools they use every day.
No filler theory: real cases, templates and guided practice.
Half day or full day
For: technical, product, operations and digital transformation teams.
Design, build and evaluate agents and automations connected to your systems, from idea to working prototype.
8 to 20 hours · online or in person
AI Consulting
I help you decide where AI is worth the investment and how to do it right. I don't sell reports that end up in a drawer.
Assessment in 1 to 2 weeks · Roadmap with support in 1 to 3 months
Request an assessment→
Build
When the assessment justifies it, we design AI agents and automations and integrate them with your CRM, ERP, email and internal tools. Prototypes in 2 to 4 weeks, then production with metrics and human oversight.
Method
Goals, team skill level, tools and processes.
A learning path or roadmap built on real cases from your industry, with clear metrics.
Dynamic sessions built around your team's real situations.
Adoption, time saved and use cases implemented, so AI becomes part of everyday work.
Juan Beltrán
AI trainer and consultant
About
Director of Digital Strategy and AI at Syntonize, faculty for executive AI programs at Sales Business School, and co-founder of memba. 10 years of experience and more than 1,700 professionals trained.
I teach what I practice and practice what I teach, with a clear method, real cases and measurable results.
FAQ
Yes. Any professional can understand and apply AI without writing code. The level adapts to where your team is starting from.
Both, or a mix of the two, in Spain and on international projects. In English or Spanish.
From half-day workshops to multi-week programs, depending on your goals, group size and depth.
Yes. The more specific the context, the more useful the training.
With metrics agreed before we start: adoption, time saved, use cases implemented and pilot projects.
Yes. I scale the scope and budget to the size of the company. With smaller companies I usually start with a short assessment and a pilot.
An assessment takes 1 to 2 weeks. A roadmap with ongoing support, 1 to 3 months.
Yes. Agents and automations: a prototype in 2 to 4 weeks and production in 6 to 12 weeks, depending on complexity.
Contact
Tell me how many people are on your team, what you want to achieve and which tools you use. I'll reply personally with a specific program, no strings attached.
Prefer to write directly? I answer every message personally · LinkedIn ↗