Juan Beltrán
AI trainer and consultant
About
Juan Beltrán,
artificial intelligence trainer and consultant
I help leadership teams and their people apply artificial intelligence with sound judgment: hands-on training so they use it well, and consulting to decide where to invest. 10 years of experience and more than 1,700 professionals trained.
Track record
Track record
by the numbers
Syntonize
Director of Digital Strategy and AI
Sales Business School
Faculty, executive AI programs
memba
Co-founder
+1,700
professionals trained
10 years
of experience
I've spent 10 years working where business meets technology. Today I lead digital and AI strategy at Syntonize and teach executive AI programs at Sales Business School. Through memba, the company I co-founded, I help companies that want to stop experimenting with AI and start getting results.
My approach always starts with the business. I teach what I practice and practice what I teach: every training and every recommendation comes from real projects, with their cases, mistakes, decisions and results.
How I work
Principles that
aren't negotiable
Business first
Technology is a tool. I always start with the problem, the process and the expected outcome.
I teach what I practice
Real experience, not theory.
Judgment and transparency
I'll tell you when AI adds value and when it doesn't. No hype, no impossible promises, no black boxes.
Focus on adoption
The goal is for teams to use AI in ways that are useful, safe and sustainable.
Topics
Training, talks
and workshops
I deliver in-company programs, executive sessions, hands-on workshops and talks on AI for business. All content is tailored to your industry and your team's level.
- AI training for executives and leadership teams
- Hands-on ChatGPT, Claude, Grok Bot… workshops
- AI use cases by department
- AI governance, risk and compliance
- AI agents and process automation
FAQ
About
my work
What is your professional background?+
I'm an artificial intelligence trainer and consultant: Director of Digital Strategy and AI at Syntonize, faculty for executive AI programs at Sales Business School, and co-founder of memba. 10 years of experience and more than 1,700 professionals trained.
How can you help my company?+
AI training (my core service), consulting to decide where to invest and which use cases to prioritize, and, when the case calls for it, building agents and automations.
Where do you deliver training?+
In Spain and on international projects, online, in person or hybrid. Programs can be delivered in English or Spanish.
How do we get started?+
Fill out the contact form or email me directly at juan@memba.es. I'll suggest an initial call to see if we're a good fit and agree on next steps.
Contact
Shall we talk about
your team?
Request a proposal, email me directly at juan@memba.es or connect with me on LinkedIn.
Prefer to write directly? I answer every message personally · LinkedIn ↗