Executive workshop
An executive session where your leadership team learns what AI really changes, spots the real opportunities in your business and leaves with a 90-day roadmap. No jargon, no hype, real cases.
The problem
AI is already in your company, whether or not anyone decided it: everyone uses ChatGPT, Claude, Grok Bot… their own way, vendors promise miracles, and the board keeps asking, "What are we doing with AI?"
Does any of this sound familiar?
AI doesn't fail because of the technology. It fails for lack of judgment. And judgment starts with the leadership team.
The workshop
A working session for the leadership team, not an inspirational talk. Before the workshop I review your industry, processes and priorities. During the workshop we work with examples from your reality. You leave with decisions, not just notes.
Before the workshop (included)
A 30-45 minute prep call with leadership to understand your goals, industry and where you stand with AI today.
After the workshop (included)
A 30-day follow-up session to review progress on the roadmap.
Program
Schedule
Session 1 (2 h): modules 1, 2 and 3.
Session 2 (2 h): modules 4 and 5.
The program adapts to your industry and priorities.
Outcomes
An AI roadmap for the next 90 days, with phases, owners and metrics.
A prioritized list of use cases for your company, with estimated impact and effort.
Decision criteria shared by the whole leadership team to evaluate AI projects and vendors.
The basis for a responsible AI use policy across the company.
A summary document of the workshop, with the roadmap and prioritized use cases.
A 30-day follow-up session to review progress, clear roadblocks and adjust priorities.
Your trainer
Director of Digital Strategy and AI at Syntonize, faculty for executive AI programs at Sales Business School, and co-founder of memba. 10 years of experience and more than 1,700 professionals trained.
I apply AI in real projects before I teach it. That's why I speak leadership's language: business, priorities, risk and return. I teach what I practice.
Next step
Once leadership is clear on where to invest, the next step is for your teams to apply AI in their everyday work.
Hands-on workshops by area: sales, marketing, operations, HR, finance or customer service. We start from your processes and tools, so your team is applying AI to real work from week one.
Companies and schools where I've trained
Proposal
Every leadership team is different: industry, number of participants and format. That's why I don't work with fixed rates, but with a specific proposal for your company.
Request a proposal for my team →Or email me directly at juan@memba.es. I reply personally.
Always included
FAQ
No. The workshop is built for leadership: business, priorities, risk and return. No coding involved.
It's tailored. Before the workshop I review your industry, processes and priorities, and we work with examples from your reality. The more specific the context, the more useful the workshop.
2 sessions of 2 hours (4 hours total), in person at your offices or live online. Beforehand there's a 30-45 minute prep call and, afterward, a follow-up session at 30 days. We set the dates around your leadership team's calendar.
An AI roadmap for the next 90 days, a prioritized list of use cases and shared criteria for deciding on projects and vendors.
I put together a tailored proposal based on the number of participants and the format. Email me at juan@memba.es or fill out the form and I'll send it over, no strings attached.
At 30 days we hold a follow-up session to review progress. The natural next step is to bring AI to your teams with Training for teams and departments: hands-on workshops by area (sales, marketing, operations, HR, finance or customer service), 2 to 6 sessions of 2 hours, so your people apply AI to real work from week one. If the roadmap needs grounding, we can follow up with a consulting assessment (1 or 2 weeks). No strings attached.
Yes. The workshop is designed for groups of 8 to 30: the leadership team and, if you like, department heads. I adapt the examples and scope to the size of the company.
Yes, I teach in English and Spanish.
Request your proposal
Tell me how many people would attend, what your company does and what concerns you about AI. I'll reply personally with a specific proposal, no strings attached.
Prefer to write directly? I answer every message personally · LinkedIn ↗